Our Philosophy
Simplicity is the ultimate Sophistication.
-Leonardo da Vinci
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It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.
To be truly simple, you have to go really deep.
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Simplicity is at the core of what we do, and it's what drives us to innovate in a different direction from most of the providers in the race data industry.
Almost every issue has a simple solution and we're committed to finding, developing, and delivering it.
The market is filled with tools that are packed with features that most customers won't ever use and sport an overly complicated user interface that can become so difficult to use that it becomes error prone.
Using our decades of experience in engineering, IT, race directing, database design, data analysis and process improvement, we strive to deliver a complete and fully integrated race data solutions that anyone can use that solve for everything you need.
